How much does Brendow Sena like streetwear? A lot! In fact, he likes it so much that he basically turned his own room into a store, with sneakers on the shelves, racks of clothes and an entire wall covered in Bape’s camo.
His love for sneaker began with Cristiano’s golden Nike Mercurial, that his mom worked so hard for. Now his love is with Adidas and it’s NMDs.
“I like skateboarding, hanging with my friends and my peers, I really like being with my friends, go out to talk. It’s really good to be out with your friends.”
When did you start working with streetwear?
I’ve been working with it for 4 years now. I started working in a store at the mall, surf stores, I learned a lot, I even did a course on Brands and stuff, and I started to know more and get more interested in this stuff.
When did your passion about sneaker begin?
When I worked at SURFS I began to learn about these other brands from abroad, like Supreme, Bape, and a bunch of other ones. Within all that, I got really interested in why these brands were so big. At the same time, I was starting to like fashion, and I started to understand why the brands were so expansive. So I started doing my hustle so I could have that kind of stuff, and I was able to get some of those things, it was very fulfilling.
With what brand do you most identify with?
Adidas…Adidas is the brands that I identify myself the most, and because it’s the most accessible to me, it has the best cost to benefit. It’s the brand that’s present in my everyday life. But another brand that I really admire is Bape. To me what Nigo has done with the brand is quite different, you don’t see any other brand like that out there, you dig? No one is copying it. Is quite unique in the market. and the fact that Adidas and Bape teamed up to do a collaboration, just grew my interest in the brand, fashion just got bigger.
You like the brand so much that you covered the walls of your room with Bape wallpaper, right?
Their stores always have a wall covered in Bape camo. And I really wanted to have a walk like that, so I did it in my own room. I asked a designer to help me and he developed the art, and I covered my wall with Bape, it was a pain in the ass. And actually, my room looks like a streetwear store (laughs). all my clothes all right laid out in racks, I got my shirt rack, my pants rack.
UNTIL THE XR1’S DROPPED AND THERE WAS NO WAY I WAS NOT GOING TO HAVE THAT SNEAKER. SO I DECIDED TO DO SOMETHING CRAZY: WHEN I GOT MY PAYCHECK, I TOOK MY BILLS IN ONE HAND AND A PICTURE OF THE SNEAKER ON MY PHONE ON THE OTHER. AND I WOULD LOOK AT THE BILLS THEN LOOK AT THE PICTURE ON MY PHONE. I DIDN’T WANT TO BRING HOME OTHER PEOPLE’S SNEAKERS TO CLEAN ANYMORE, I WANTED MY OWN JOINTS, RIGHT? BUT WHAT ABOUT THE BILLS? LET’S BUY SOME SNEAKERS RIGHT?! I PAID R$800 GRAND ON THEM AND IT WAS THE HAPPIEST DAY OF MY LIFE.
Do you have any specific story with them?
I’m always late for everything. There was this one I was late for work, and I left my girlfriend’s house running to get to work, I ran by a pile of garbage and I stabbed bag tomato sauce. I stepped on it with my right foot and my left foot got covered in tomato sauce. I cursed the 10th generation of everyone alive right there on the spot, my sneakers were orange! And even though I was late I went back to my girlfriend’s house to clean my sneakers. I got to work an extra hour later just because I went back to clean the shoes, I was desperate!
I take really good care of my sneakers because first, I’m the one paying for them right? I work my ass off, and those things ain’t cheap, send investment so why wouldn’t I take good care of them? am I supposed to just let them wear off? Taking care of them is worth it, it’s your money. And also if you want to sell them one day it’s important that they are well-preserved, it’s worth it.