Because of some friends in common we were able to get in touch with him, and bring him over here to Öus. We gave him some shoes, talked about how we saw him wearing our stuff. He even talked about some products that he liked, and the idea of doing a collab came up. Once the collab was sealed, Me, Rafael and Nathan, were involved in the whole process since the beginning. The cool thing was that KL jay as a way of working that is just like ours at Öus – he doesn’t eat anything that comes from animals – and most skating shoes are usually made with leather our suede, and since we are a skating brand our sneakers are usually made with those materials. So from the start he said that he didn’t want those materials, since he knew we made vegan sneakers.

He chose the materials and the colors of the sneakers – gray and black – to resemble his records. We thought it was pretty cool to have that connection with his story as a DJ, because the sneaker itself tells a story. I’ve always been a big fan of Racionais and KL Jay, just like a lot of people here at Öus, so it was a big surprise having him around here because, we were all “consumers” of KL Jay. It was really cool of him to join us in this project.

We want to create an experience for  the consumer, we have that in our DNA here at Öus – innovation. We create new stories, the brand has a big need for it because as a company we have to always be on the look for innovation and standing out. Here we make all the products, and most of the projects is to make a new things, stuff that is ours. We make stuff in here so they can go out into the world.

And there are more boxes coming out,  new stuff coming soon.