luccaI was living abroad and when I got injured I came back to Brazil, right when I got back Red Bull offered me a job. There’s no specific path you have to take to become an ambassador, it’s really weird if you look at my company’s charts, there isn’t a way for you to become an ambassador, you just need to be at the right place, at the right time with the right skills. I already had a good know-how on marketing and sales because I had already worked with that for a year and ten months, so the director interviewed me during a party and indicated me for the job. I was lucky to be at the right place at the right time with the right profile for the right brand. I there was an opening for Chivas for example, I would have never got the job because it’s a much more traditional whiskey.

luccaMy mom is a stylist so I always had this connection with fashion. In 2010 I started to draw my own clothes, I would draw some shirts because I liked some longline stuff, and it is what’s happening today and back then you couldn’t find one for sale anywhere. So I took advantage of my mom’s workshop – I drew and another woman would model it for me, I would tell her sort of what I wanted, I have two pieces that I kept till today.

luccaYes, a lot, I think is funny because Fashion and music go hand in hand with one another. Nowadays it’s American rappers who are setting fashion trends as well as what alcoholic beverage you’re going to consume – you see all of them drinking brandy these days, but 8 or 9 years from now everybody will be drinking that stuff too, and they’re drinking it now, in 2018. So what they’re wearing and drinking sets where the money goes. You see Drake, Rihanna, Wiz Khalifa, all of them consume a lot of Jameson, so our brand grows a lot because of these influencers, that we don’t even pay, they just consume it because they actually like the brand. Putting fashion and music together and that turns into consumer goods.

luccaMany years ago I saw a Mark Zuckerberg talk on the internet and he uses the same clothes every day. And what he said made a lot of sense, the moment you have to make a decision at work, the less meaningless decisions you have to make, the bigger are the chances of you making the right decision. So taking those small decisions from your day like ” am I going to wear white or black today?” you “save up” a decision, you keep it stocked away for when you need to make an important one. So that’s why I only wear black every day – I have my daily sneakers and when I’m going out not for work, I have my going out sneakers. But my daily clothes are the same, I choose a sneaker and I’ll wear it for like 3 months straight and then I just pick another one. But my clothes are always black.

luccaMan, I think sneakers are the main piece that you can wear. When you look at a person, it’s where my eyes go right away, and this happens since way back when I wore Plasma because I used to skate. So I would look at a sneaker a think “damn, that shoes have a lot of personalities”. It’s not always you who buys your clothes, but there’s a 90% chance that you bought your own sneakers. When you’re a kid, you probably had some influence on the sneakers you were. So to me, it’s you can be dressed all basic, but if you have some fly sneakers on, your look is complete.

luccaI think it broke a lot of sneaker paradigms, because until then sneaker where composed of a sole, upper, laces, and when it came with extra laces it was already something quite different. And they simply took a sneaker that already existed, nothing was made, it was all recreated and man, the dude put a tag, three completely different colors of extra laces. So he took it to the max, he deconstructed everything, he even labeled on the sneaker, what type of tech it had. Nike always liked to show what technology was in the shoe, apparent tech sells more, so he labeled it, in a way that’s less technological that’s cool and funny at the same time. And I like that a lot. It’s just the right amount – he puts an orange tag on the sneaker but it doesn’t overdo it. And it’s an icon, a benchmark, 10 years from now people will still respect this sneaker, Off-White may be gone but the sneakers marked an era.

luccaNo, but my bank manager says yes (laughs). I spend almost nothing on clothes, so the only real fashion thing I buy is basically sneakers. I change, buy and stack up sneakers in an amount that can be considered a sneakerhead.

luccaThe Vapor was one I never found for sale abroad until I bought them here in Brazil and besides the Presto, this is the only black one – it is the only full black one. It was all because my strong connection with black that I’ve have for 5 years now, the fact that it’s a daily sneaker, which is all black but still attracts attention and that has 3 details that make everyone look. Adding to my lifestyle, with The Ten, I think they are the number 1out of the 10 for me. He may not be the prettiest or the rarest, but my favorite for daily.

luccaI’m in negotiation between a few, but my dream today, which I almost getting my hands on is the Off-White’s Jordan. And one I already bought but still hasn’t arrived is the Balenciaga’s Triple S, black with cream and red. Vetement launched a bunch of sneakers with Reebok, which if I have access to I want to take one, it’s impossible not to. This year 2018 will be the year of collabs, everything collab piece I have, I will value 200 times more than the regular stuff.